ISSN 1930-0158
Vol. 9, Issue 3, 2008May 01, 2008 CDT
A Contingent Relationship Between Risk and Return: Toward A Behavioral Model of Decision Making
A Contingent Relationship Between Risk and Return: Toward A Behavioral Model of Decision Making
Mukherji, Ananda, Ashay B. Desai, and Peter Wright. 2008. “A Contingent Relationship Between Risk and Return: Toward A Behavioral Model of Decision Making.” Journal of Behavioral and Applied Management 9 (3): 240–57. https://doi.org/10.21818/001c.17149.