Organizational Climate Antecedents to the Market Orientation of Cross-Functional New Product Development Teams

John Hafer; George G. Gresham

doi:10.21818/001c.17124

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General

Vol. 9, Issue 2, 2008

January 01, 2008 CDT

Organizational Climate Antecedents to the Market Orientation of Cross-Functional New Product Development Teams

John Hafer , George G. Gresham ,

new product teams
cross-functional teams
market orientation
organizational climate

• https://doi.org/10.21818/001c.17124

Photo by Aditya Vyas on Unsplash

Hafer, John, and George G. Gresham. 2008. “Organizational Climate Antecedents to the Market Orientation of Cross-Functional New Product Development Teams.” Journal of Behavioral and Applied Management 9 (2): 184–205. https://doi.org/10.21818/001c.17124.