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General
Vol. 14, Issue 1, 2012 September 01, 2012 CDT

“Southwest Effect” – Decisions and Effects of Low Cost Carriers

Daniel P. Mertens , Timothy M. Vowles ,
  • airlines
  • strategy
  • low cost
• https://doi.org/10.21818/001c.17905
Photo by Ross Parmly on Unsplash
Mertens, Daniel P., and Timothy M. Vowles. 2012. “‘Southwest Effect’ – Decisions and Effects of Low Cost Carriers.” Journal of Behavioral and Applied Management 14 (1): 53–69. https://doi.org/10.21818/001c.17905.
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