A Contingent Relationship Between Risk and Return: Toward A Behavioral Model of Decision Making

Ananda Mukherji; Ashay B. Desai; Peter Wright

doi:10.21818/001c.17149

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General

Vol. 9, Issue 3, 2008

May 01, 2008 CDT

A Contingent Relationship Between Risk and Return: Toward A Behavioral Model of Decision Making

Ananda Mukherji , Ashay B. Desai , Peter Wright ,

decision making
behavioral model
risk-reward

• https://doi.org/10.21818/001c.17149

Photo by Michał Parzuchowski on Unsplash

Mukherji, Ananda, Ashay B. Desai, and Peter Wright. 2008. “A Contingent Relationship Between Risk and Return: Toward A Behavioral Model of Decision Making.” Journal of Behavioral and Applied Management 9 (3): 240–57. https://doi.org/10.21818/001c.17149.