Inter-functional Market Orientation Between Marketing Departments and Technical Departments in the Management of the New Product Development Process

George Gresham; John Hafer; Edward Markowski

doi:10.21818/001c.16697

General

Vol. 8, Issue 1, 2006

September 01, 2006 CDT

Inter-functional Market Orientation Between Marketing Departments and Technical Departments in the Management of the New Product Development Process

George Gresham , John Hafer , Edward Markowski ,

interfunctional market orientation
marketing
market orientation

• https://doi.org/10.21818/001c.16697

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Gresham, George, John Hafer, and Edward Markowski. 2006. “Inter-Functional Market Orientation Between Marketing Departments and Technical Departments in the Management of the New Product Development Process.” Journal of Behavioral and Applied Management 8 (1): 43–65. https://doi.org/10.21818/001c.16697.