Vol. 8, Issue 1, 2006September 01, 2006 CDT
Inter-functional Market Orientation Between Marketing Departments and Technical Departments in the Management of the New Product Development Process
Inter-functional Market Orientation Between Marketing Departments and Technical Departments in the Management of the New Product Development Process
Gresham, George, John Hafer, and Edward Markowski. 2006. “Inter-Functional Market Orientation Between Marketing Departments and Technical Departments in the Management of the New Product Development Process.” Journal of Behavioral and Applied Management 8 (1): 43–65. https://doi.org/10.21818/001c.16697.